Tuesday, January 20, 2015

Can it be Spring Now?

Are you ready for Spring yet? We sure are, and this Utah weather can't seem to make up its mind on the subject ;) 

Dressed up with a little ruffled shirt, this warm vest will keep you just the right temperature during those long school or work days that start out cold, but warm up in the afternoon. Not to mention, it's reversible! 

Reversible vest $74, necklace $48, ruffle hem tunic $42, cargo jeans $148

Don't be afraid to think outside the box and go with something a little different! We love layering fun tops and sweaters over this simple denim dress. This bulldog print shirt adds just the right touch. 
Dress $98, French bulldog blouse $44, necklace $80

For cooler days grab a long, warm cardi like this one and layer it over your favorite blouse! Add a fun bag for a little pop. 
Lace trim cardigan $72, ruffle collar blouse $46, jeans $78

Let's not forget the little ones! Keep them cozy and cute with one of these super soft blankets. You have to come in and feel these blankets to understand, they are AMAZING! They also come in big sizes for wrapping that baby up or small ones for little hands to carry around without dragging. 

Of course we can't forget about dressing them up at the same time, so grab one of these darling headbands from Lou Lou and company! 

Blankets $22 - $48, headbands $9.50 - $12.50

And keep them warm while your hands can be free to do everything else with one of our Solly baby wraps! 

Solly wraps $65

Tuesday, January 6, 2015

HAPPY 2015

School is starting back and we all know what that means...new clothes! These outfits are sure to fit your busy schedule; whether it be in class, studying at home, or going on a date with that cute boy from your new class (or your husband, they're great for dates too)!


This cozy sweater is perfect for going out but is also perfect for lounging at home! It's soft and just the perfect type of flowy. Free People sweater: Free People sweater: $128, Hobo bag: $128, jeans: $248, necklace: $80.


Can you say yipeeee to this shirt? Yipeee! This thermal-type top is so great for your day out or your day in.
Free People top: $68, Fossil purse: $128, Free People jean: $78 

Say hello to your new best friends.  First off this coat is the best of the best, aka cozy and warm for this cold weather! Second, the shirt is a favorite.  It is definitely the perfect 'cuddle-up time' shirt. 
G-Star coat: $370, shirt: $42, Hobo: $198, pant: $186

We hope you have a lovely week!

xoxo, Soel

Monday, December 29, 2014

Ready for 2015

Now that the Holiday rush is over, it's time to get ready for the New Year! It's a time for a new lifestyle, new challenges, new goals, and maybe even a new wardrobe ;) 

Just Fur Fun

This fur coat is THE softest. Paired with a gold sequined striped top and a bright bag, you're set for any occasion.

adrina sequin shirt- $62
taupe faux fur coat- $98
jeans- $238
necklace- $44

Date Night

Movies? Dinner? You name it. This super soft jersey dress is an effortless way to transition from day to night. Add a leather jacket and a statement necklace and BAM! Date worthy.

necklace- $16
bag- $108
leather jacket- $114
dress- $54

To Market to Market

Take casual to a whole new level with this outfit! Both the t-shirt and kimono are sooo soft- perfect for going out to lunch with friends or running errands during the day. Not to mention, everyone will fall in love with that bold red bag.

necklace- $32
fossil bag- $128
tomishana top- $62
knot drape top- $78
free people jeans- $168

Back to Basics

Christmas break is almost over, which means back to school and work! Transition back into your regular routine in style ;) This cropped sweater is one of our favorites, and goes perfectly layered over the ruffled top.

dress- $48
peter pan collar sweater- $52
ankole necklace- $38
baguette drop necklace- $80
avedon ultra skinny jeans- $198
hobo bag- $278

All that Glitters


Welcome the new year in this amazing dress! The gold details are to die for- even the cardigan has a subtle gold shimmer. This one is a show stopper.

gold detail dress- $56
shimmery cardigan- $42
gold fossil bag- $128
alexandra necklace- $56

Sunday Best


You can never have too many a-line skirts (am I right?!)This navy skirt is a perfect thickness for winter, and the marled sweater is just gorgeous. Sunday School, here we come!

marled knit sweater- $32
woven knee length skirt- $52
fossil bag- $128
aloki necklace- $56

The 1970's Called...


...They want their outfit back ;) Channel your inner hippie with this cream peasant top and Free People flare jeans. It's a fool-proof combo.

peasant top- $58
free people jeans- $128
shanti necklace- $78
hobo bag- $228

 Cozy in Pink

Think Pink. This sweater is unreal and so unique! And the cute pink bag will brighten any winter day. 

french connection sweater- $148
hudson jeans- $229
hobo bag- $128 

 Leather on Leather? 

Why not?!

Leather is always a staple. We're obsessed with this shirt and skirt- a simple but stunning combo. Plus, the bold necklace is a great way to vamp it up even more.

necklace- $24
charcoal leather shirt- $84
laven flare skirt- $56

Here's to 2015!

May it be the best year yet.

Friday, December 26, 2014


 On snowy days like today your first thought might be to hit the slopes, or the hill (to test out that old sled in the garage). But sometimes, you may just want to stay in. We're all for that. Light a fire, keep your pajamas on, turn on your favorite album and COOK. That's one of my favorite ways to savor a day. Especially when I try a new recipe. Here are some of my favorite cookbooks we have in the store right now, I wish I could try out every recipe in these, they look TOO GOOD. Whether your craving breakfast, dinner, dessert or are in need of a holiday detox, these books have what you need, and probably lots more (which can't be bad, right?).

Sometimes nothing is better than a big glass of fresh juice, mmmm. $18.99

YUM. What more can I say? $19.95

Just because the holidays are coming to and end doesn't mean pie has to. $24.95

Thursday, December 11, 2014

Layer Love

It's been unusually warm lately, but it's about to turn colder. Are you ready? This weather is perfect for layering, and Soel has got you covered (literally)! 

This jacket is so soft it's like wearing a big, soft blanket! Perfect for layering over this gorgeous mustard dress with embroidery detail. Add one of our long necklaces for the finishing touch!

Dress: $58
Coat: $124
Necklaces: $54, $32

Speaking of soft, we just got these amazingly comfy hoodies from Hoodie Love! Layer it under this great classic denim jacket for a look that's as cozy as it is classy. 

Hoodie: $84
Denim Jacket: $74
Jeans: $248

We are loving the look of flowy tops layered under sweaters for a nice bit of added flair or to elongate a cropped style sweater. The print on this Free People tunic is the perfect addition to a simple gray sweater.
Floral slip: $88
Sweater: $88
Jeans: $158
Bag: $278

Everyone should have at least one great pencil skirt in their wardrobe! Change it up a little by adding a cool graphic tee and a great statement necklace.

Graphic tee: $26
Skirt: $68
Necklace: $24
Looking for a simple yet elegant look for an evening out? Then this outfit is for you! Paired with a floppy hat and oversized bag, this dress is to die for!

Dress: $62
Hat: $32
Bag: $198

Come into Soel today, we can't wait to see you!

Thursday, November 20, 2014

Snug as a Bug in a Rug

There are so many things to love about late fall and early winter!  Thanksgiving, holiday shopping, lights, hot chocolate, roasted chestnuts, Christmas--not to mention adorable coats, hats, scarves, vests, and layers upon layers! Check out some of the great cold-weather items we have in the store right now.

Isn't this coat great?  Toasty warm, and really cute all at the same time.

Top: $58
Pants: $186
Coat: $92
Scarf: $18

Gone are the days of looking like a roasted marshmallow just because you want to stay warm.  This puffy vest will keep you looking great and feeling cozy with just the right amount of fluff.  Add this great tee from Salt and Pepper Tees that has a list of California beach cities on it--if you can't be there soaking up the rays, the next best thing is wearing them on your shirt.

Top: $32
Pants: $158
Vest: $210
Necklace: $54
Purse: $128

Do you know how much heat escapes through your head in the winter?  Lots!  Keep that from happening with this adorable felt hat.

Top: $52
Pants: $198
Necklace: $48
Hat: $32

We love this faux leather jacket.  It's just so classy!  A great way to stay warm without looking like you're dressed for a day on the slopes.

Top: $32
Skirt: $44
Jacket: $98
Necklace: $68

Layer a long sleeved shirt over a short sleeved dress for some added warmth.  Add a scarf and a hat and you'll be ready for any under-heated room!

Top: $98
Dress: $48
Scarf: $38
Necklace: $43
Hat: $32

This scarf is so big and cozy.  The fringe is a unique touch to an otherwise simple color block knit scarf.

Top: $88
Skirt: $26
Scarf: $24

We love how this jacket looks over this dress.  You're feeling warmer just looking at it, aren't you?

Dress: $74
Jacket: $88
Necklace: $44
Purse: $138

Here's another great jacket with lots of fabric to cuddle up in.

Top: $20
Pants: $198
Jacket: $92
Necklace: $48
Purse: $128

Pullover sweaters are great (and warm) on their own, but they're that much better when you layer them over a flowy thermal top like this one!

Pullover: $72
Top: $78
Pants: $189
Necklace: $56
Purse: $108

So come on down and enjoy the best the season has to offer!

Wednesday, November 12, 2014

Textures Galore

One of the best things about fall and winter fashion is the huge variety of textures available.  Texture is an often-ignored aspect of an outfit.  It's easy to overlook, but it's just as easy to add it in.  And as always, we've got you covered!

 The textures in this outfit are subtle but beautiful.  The top is satiny and it goes great with these pants that have an unexpected velvety texture.

Top: $58
Pants: $186
Necklace: $40

This top initially looks like a simple tee with some contrast trim.  Take a closer look and you'll see that the contrast trim is actually brown suede--a lovely and unexpected twist to an otherwise simple top.

Top: $38
Pants: $158
Necklace: $54
Purse: $128

A dark pencil skirt is a must in every closet.  The subtle print and weave of this one take it to the next level.

Top: $78
Skirt: $88
Belt: $12
Scarf: $38
Purse: $108

Here is another example of great textural difference within one piece.  The contrast print on the sleeves and pocket are made from sequins.  A little sparkle never hurt anyone!

Top: $38
Pants: $38
Scarf: $38

Knitted pieces bring a great deal of subtle texture to an outfit, depending on the size of the knit.  This cardigan is a finer knit, but it still adds great contrast with the denim and leather pieces.

Top: $68
Sweater: $38
Jeans: $128
Necklace: $78
Purse: $138

This sweater dress looks great with a chunky knit scarf on top.  Both are knit, but with vastly different textures.

Dress: $118
Scarf: $22
Purse: $128

Besides the great texture in this pullover layered over a flowy jersey top, this diaper bag from Petunia Picklebottom features a beautiful embossed design.  Its beautiful neutral gray will go with any outfit, but the texture takes it from being a solely functional piece to being a piece with great visual interest.

Top: $48
Sweater: $88
Jeans: $189
Bag: $210

So whether you're more into satin or chunky knits are your vibe, we've got something you'll love!